WHAT WE DO
facta combines in-depth industry knowledge with global data collection capabilities and analytical expertise to support an extensive portfolio of market research and marketing solutions.
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Through our work, we have played a central role in guiding effective marketing strategies for our customers, and have had an impact on the evolution of new products and services, particularly those that require a deep understanding of the minds of decision makers.
[Local] Knowledge
We are committed to our role as thought leaders.
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Our unmatched local knowledge sets us apart from the competition and allows us to provide unprecedented value in every service we offer.
We have worked hard over the years to build the right partnerships and connect with the various stakeholders that comprise those industries we serve.
UNDERSTAND YOUR CUSTOMERS
Ethnography Research
Early Customer Identification
Customer Segmentation/Profiling
Buyer Persona Development
Customer Journey Mapping
Net Promoter Score (NPS)
Voice-of-the-Customer (VoC) Programs
Usage & Attitudes Research
Customer Satisfaction Research
Customer Loyalty Research
Design Thinking Programs
User Experience (UX) Research
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DEFINE YOUR BRAND
Brand Awareness/Perception
Brand Associations
Brand Equity
Brand Positioning
Brand Health
Brand Tracking
Naming/Concept Testing
Advertising/Message Testing
EXPAND YOUR MARKET
Competitive Analysis
Market Opportunity Research
Market Segmentation Research
Product/Concept Optimization
New Product Development
Pricing Research
Post-Launch Tracking
WHY WE DO IT
We envision a world where companies can navigate uncertainty and make better decisions, grounded in reliable information and supported by actionable insights.
By bridging the gap between raw data and business intelligence, we empower our clients to achieve the kind of successful results that drive progress and move the world forward >
TECHNIQUES & METHODOLOGIES
OUR OFFICES
One stop shop for conducting research across Latin America + Spain/Portugal
Introducing our brand new office in Barcelona, Spain.
facta Iberica expands its market coverage to Spain and Portugal, bringing clients the same level of service provided in Latin America to the Iberian peninsula.
GLOBAL EXPANSION
THE LARGEST PANEL OF HEALTHCARE PROFESSIONALS IN THE REGION
The premier online panel of verified healthcare professionals in Latin America now offers access to 250,000+ respondents.
FRICTION-FREE SURVEYS.
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GREAT RESPONSE RATES.
It’s time to stop interrupting customers with links to long form surveys.
CUSTOMER EXPERIENCE (CX) SOLUTIONS
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WHO WE ARE
Bringing together 100+ years of experience in international market research.
Achieving our mission takes a collective effort. Our team is comprised of old heads and youthful, passionate researchers coming from all kinds of backgrounds: psychology, sociology, economics, science, arts, humanities, and business. Together, we bring different skills and perspectives to ensure that our ideas stay fresh and our output is relevant.
Ignacio Krasovitzky
FACTA IBERICA
Alessandra Feio
FACTA LATAM
WHY US?
Because the quality of your research is directly related to the experience and expertise of the teams conducting your projects.
Depth of Knowledge and Experience
Professional Team
Unmatched geographical coverage
Commitment to quality
TESTIMONIALS
“Facta is staffed by local people whose insights allow us to recognize opportunities invisible to outsiders"
NAME / JOB / TITLE
“Facta clearly understands the region-specific, technical aspects of conducting research in Latin America"
NAME / JOB / TITLE
